Advertising in Turkey

Advertising in Turkey

Advertising in Turkey, like advertising everywhere, often uses cultural conventions to sell products. If you have to work on an advertising campaign aimed at the general public, it may be worth talking to a Turkish colleague about how to fit it better around local...
First meeting with Turkish business partners

First meeting with Turkish business partners

When meeting prospective Turkish business partners for the first time, it is a good idea to get to know them on a personal level. Ask about your contact’s family (without being too prying or personal). Questions about children will always be welcomed. When greeting a...
The Turkish Lira

The Turkish Lira

Over the past fifteen years, the Turkish currency, the Turkish Lira (TRY *) depreciated considerably against the US dollar and the Euro. During this period, inflation was Turkey’s main economic challenge. The hyperinflational periods which plagued Turkey in the...
Turkish Hierarchy

Turkish Hierarchy

If you are used to an “Anglo-American” business culture, the Turkish hierarchy will almost certainly be the biggest difference in working style you will experience. Whilst employees of a big firm or government office may well be good friends outside the office, it is...
Turkish Business Etiquette and Punctuality

Turkish Business Etiquette and Punctuality

Be on time for a meeting! Southern European countries may have a reputation for being laid back about time, but don’t be late for a business meeting! Turkish business etiquette dictates, where lateness happens, it is usually the privilege of the more powerful party:...